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December 25: Christmas!

It’s the holiday where we spend money!

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February 14: Absolutely Nothing Is Happening Today

I don’t know what you’re talking about. I’m single.

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Hello, world.

well, hello! If you’re reading this, you’re seeing the first post on Spiralgroup’s blog. Many more will follow, but let’s take things one at a time.

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If there is a valid use for Twitter, this isn’t it

Good idea: Searching Twitter for mentions of your product or service or brand, and conducting direct Twitter outreach to stave off a crisis or solve a problem. Comcast does this famously well; other...

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Making the most of your next conference, part 1: Do your homework

Having attended every type of conference, workshop, and seminar — NATPE, the Pensicola Comedy Festival in Spain, the Aspen Comedy Festival, Sundance, Women in Film International in London … — I’ve...

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Apple dodges a bullet

in younger, happier days   Earlier today, I got all excited by the apparent chance to purchase a new original 5GB iPod. I’d foolishly unpackaged and used my original iPods, but now would be my chance...

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Making the most of your next conference, part 2: Working the show

Continuing yesterday’s tips for surviving your next conference or industry event… Recruit a veteran guide If it’s at all possible, I recommend you recruit a veteran of the event you’re attending —...

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tech journalists lack perspective, good weekends.

The Apple Store has come back online and its pretty obvious announcement is confirmed. Snow Leopard will ship out starting August 28th as a $29 upgrade. The Friday launch should make for a wild, crazy...

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This Week in Awkward Race-Related PR Gaffes

  There may be some misunderstanding there when she talked about the great white hope…. What she meant by it is they have a bright future. They’re bright lights within the party. —Mary Geiger,...

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What’s the difference between Indian and American technology coverage?

Recently a company asked us why it was easier to get business and tech print coverage in India than the United States. To be honest, we had no idea why… so we did some digging to find out. The results...

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